It seems like every week there’s a new piece of news doing the rounds about the horrible ethics of a large company.
Whether it’s racism at Google, your mental health when using Facebook, Twitter not controlling the rampant abuse, or the latest one I’ve seen, Instagram withholding engagement.
My immediate reaction to each of these is, ‘pfft, well, I’m not using them anymore.’
And then I remember I’m a business owner, and business owners need social media.
Well, first of all, you might not. If you prefer traditional marketing techniques and it suits your target audience and business, then social media might not be necessary for you.
But most people will require some sort of social media presence.
This is because ruling one or two social media channels:
- Makes you look more trustworthy, because come on! Who doesn’t have a social media presence?!
- It gives your customers a good look at how seriously you take your business. You know what I mean. We’ve all seen those accounts where you can feel the passion the person has for what they do, never mind the amazing expertise.
- Oh, and letting your customers see who you are and get a bit closer again makes you more trustworthy because they feel like they know you before they even contact you.
Okay, so we can’t all just delete our social media accounts because the companies who own the platforms don’t fit with our values and ethics.
So what can we do?
It’s a tricky one. But the way I see it is that this is no different to real life.
When you start a new job and you find out that there are people you don’t like in your team, or management try and do something you don’t agree with. What do you do?
Generally, people will make a judgement about just how close or over the line those people or management have gone.
Which company is doing the kind of stuff that you can put up with or overlook?
For example, Facebook being all about the advertising and generally sucking for businesses, I can just about put up with. In fact, it’s got me thinking about whether it would work for my businesses to start a Facebook group.
So have a think about the company ethics and values and how they fit with your own. Then consider where your audience is, and don’t forget to think about what social media platform you enjoy being on.
That’s the place to create your business account(s).
And don’t worry if there’s not many that fit the bill. A business should only focus on one or two social media platforms to begin with anyway to get the most out of it.
Adminosaurus will be focusing on Instagram, because I have a slight addiction to Stories. I’m aiming to share what I get up to every day on there, so go over and follow to check it out.
I’m also on Twitter, but Twitter is a tricky one for me. It doesn’t really fit with my values BUT I enjoy talking to clients and business friends on there. The account works for me, but I’m not as invested in the Twitter account for my fiction writing business.
What social media platforms work for your business?
Let me know your handles in the comments and I’ll follow you.